In the music world in recent years many female artists have followed the Madonna template moving from being a singer to being a brand. Gwen Stefani, Fergie and Kylie all follow the same basic formula with great success. Doda is doing the same thing in Poland and doing it very well in my opinion.
In Poland she is denounced by some a blonde bimbo and she certainly doesn’t go out of her way to quash this stereotype. She has been in the Polish Playboy twice, her latest album is called “Diamond Bitch” and a previous album was called “Bimbo” and every time you switch on the television she seems to be on one or more channels.
If you don’t listen to her music the over-exposure can be off-putting but once you listen to her albums you realize that she has an amazing voice. She also knows how to use her looks. The sleeve booklet inside of “Diamond Bitch” CD is basically soft porn. This is one lady who knows how she wants to market her brand.
For me Doda is representative of the energy of new Poland. She has taken a western template and made it her own in the same way that many Polish rap acts are showing that they can put a different spin on an international theme. This is aspect of Poland makes me proud to have Polish speaking children and very excited about what kind of people they will become being able to fully engage with Polish culture in the future.
